Receiving information and content whilst on-the-go about news, movies, music, sports and entertainment is a 'must have' for mobile users worldwide.
As a media, entertainment, sports, or other brand you will realise the potential of the mobile channel to reach more consumers, enhance their experience of your brand, and generate new revenue opportunities such as "on the spot" purchases billed to the user's phone bills.
EMP offers a mobile interactive advertising / marketing and retailing service designed for media, entertainment, sports, and other brands TV and printed advertising. This is deployed as a managed service.
EMP enables you to extend your brand identity and profits by acquiring, retaining, targeting, and monetizing consumers. Do this via enabling them to interact with advertising and the delivery of personalised branded mobile content, services, via promotions.
Tailored to the needs of companies such as news and entertainment networks, music networks, publishing companies, TV channels, music labels, film studios, sports properties, and other brands, EMP allows you to easily extend your traditional advertising and sponsorship driven business models to the mobile channel, as well as tap new revenue streams via premium content and services.
- Get closer to your customers with EMP's services
- Create branded mobile channels with information feeds, image feeds, alerts services, downloadable content, streaming video content, and advertising
- Personalize consumers' mobile experience based on profile, preferences and history
- Increase consumer acquisition with multiple discovery options including Web triggers, short code campaigns, SMS campaigns and referrals
- Dynamically create and update services with easy to use editorial and branding tools
- Make your advertising more effective. Image recognition links in printed advertising enable brand owners to have a direct relationship to customers, delivering them product specific multimedia information and offers
- Drive revenues from targeted advertising, as well as premium consumer services such as content downloads, alerts services and streaming services
- EMP lets you manage the running your mobile campaign while giving you real-time, dynamic, editorial control and management.
- Its so simple!
- Its fun!