Engaging your customers in such a marketing-oriented World is always a challenge. Mobile marketing has the power to engage customers as individuals and some of the more innovative mobile services and campaigns are leading the way and giving the agencies involved and their clients a valuable edge.
Mobile image recognition algorithms push the idea of click-enabling offline advertising. This offline advertising includes programmes, in-store marketing and point-of-sale, magazine / newspaper adverts, company signage, TV / film adverts.
How It Works
A brand's advertising, packaging artwork and / or identity are uploaded to our image recognition server and set-up to be recognised through a mobile phone.
- Take a photo of the ad / packaging / logo and send to 80880.
- Receive details to your mobile phone.
It works like magic, engaging the customer, grabbing their attention and giving them tailored content specific to their mobile phone make and model. As soon as the photo is sent to our server, handset recognition determines the exact make and model of the handset and sends content back that is perfect for that handset (this is all generated on-the-fly for any handset in the world).
The choice of content sent to the customer is completely flexible and customisable. We can send back a WAP page/site, PDF, slide show, mobile voucher, video, audio, application or simple sms.
Every customer who engages has their mobile number and details added to the campaign database and every action by each customer is then tracked and logged. At any time you can then generate accurate campaign metrics and management reports in lists, spreadsheets and diagrams / charts.
As engagement is effectively opt-in, you can then mailshot customers in the mobile database with news, new content, event invitations, video, prizes, tickets…
Incentivise customers to engage by mobile by offering exclusive content and/or some form of 'bonus' to a lucky few. Perhaps an all expenses paid 'VIP day' or holiday... the more grand the incentive the more successful the response.
Create Interactivity In Non-Interactive Media
EMP connects the real world to the digital world on the mobile phone. Consumers use the camera in their phone to indicate their interest - in a brand advertisement, an editorial page in a magazine, or even a product in a catalogue - EMP's visual matching technology identifies their picture and connects them directly to relevant information. Fast and easy for consumers, it's a powerful new tool for any media company or marketeer.
Connect With Consumers Right At The Moment Of Interest
EMP technology matches pictures to your media, so nearly anything can cue a response - a magazine ad, a poster, logos, even a smile. From that picture EMP can deliver a whole range of possibilities - a direct connection to purchase products, get free samples, find store locations, or locate product information. EMP is also a great way to deliver promotional games, contests, polls, coupons and more.
Deepen Relationships With Consumers And Advertisers
EMP creates a full circle of integration allowing consumers to experience more of the "real world" on their mobile phone. With EMP, consumers receive greater value from media, and build closer ties to brands. To track the success of your campaign, EMP provides measurable data regarding consumer participation in detailed, actionable form from campaign metrics to management reports.
Simple Methodology
EMP enables mobile consumers using any carrier to instantly respond to any ad or logo - in a magazine, on a poster, on product packaging, even on a t-shirt - just by taking a picture with their mobile phone and sending it to a shortcode.
Simpler Navigation Drives Revenue
EMP can provide an easy way to encourage current subscribers to use your mobile data services more frequently. It serves as a shortcut to navigate the many menus on the phone deck and deliver the consumer directly to the page they want.
Versatile
Nearly anything you can take a picture of can serve as a cue to deliver a response - e.g. a magazine ad, a smile, a poster, a sculpture or the logo of your favourite sports team.
Make Your Content, Services Or Promotions A Click Away
EMP can deliver a direct connection to purchase a ringtone, DVD, or game. EMP can provide information about store locations or up-to-the-minute data like sports scores, as well as product information, promotional and viral games, polls, coupons and more.
No Need To Change Your Existing Ads
Just add the call to action and add the advert to the image recognition database.
Leverage your campaigns without changing your ads and get pure response. With EMP consumers take the initiative to respond to your cross-media campaigns, driving action to your brand right at the point of impulse and connecting them to what they want.
People Act If It's Fun, Compelling And Simple To Do
EMP directs the power of simple action. A leader in mobile visual search technology, EMP is the next step in the evolution of mobile marketing. EMP technology instantly matches pictures to your media, so the simple act of taking a picture drives valuable connections and rewards for both consumers and marketers.
People Remember When You Give Them Something
When a consumer snaps a picture and gets an immediate response to their personal phone, You've made an indelible impression. Your brand is in their Hand. Always consumer-initiated. Never spam.
You Have Hundreds Of Options
Each picture can launch a hundred marketing possibilities including promotions, voice messages, samples, trivia and polls, jingles, coupons, alerts, store locations, product information, links to purchase, links to your web site.
- Where can you buy the shoes in that ad? Just snap the ad and send it to 88900.
- Want a ringtone from your favourite band? Just snap CD case and send it to 88900.
- Want the score from today's game? Snap the team logo and send it to 88900.
- Want to watch the trailer? Just snap the poster and send it to 88900.
- Multiply impressions and message revenue through scavenger hunts and games. Create a scavenger hunt where pictures are clues.