Welcome
EMP's Advanced Mobile Advertising Platform gives Advertising companies and Brand owners "a one stop service" for Interactive Mobile Advertising services and strategies.
We enable our partners to extend existing marketing and advertising activities to mobile users in a dynamic and highly targeted manner. We help our partners to operate business models more efficiently and to generate additional revenue streams.
Overview
EMP's service enhances the users' advertising experience delivering multimedia product information and sales incentives to the phone enabling on the spot purchases billed to the users' phone bill.
It is now possible to deliver TV and other forms of Interactive mobile entertainment with advertising to mobile phones and to use mobile phones to recognise "Click-Enable" TV, newspaper/magazine, poster or billboard adverts. Simply point the phone camera at the advert and send the photo to the short code.
For example: point the phone camera at an advert / CD cover or wine label and buy the item, paying for it via the mobile phone bill, or point the phone camera at a TV ad for a movie, watch the entire trailer on the mobile phone and then buy a movie ticket, which is billed to the phone.
No software needed on the phone to do this! So no messy downloads!
EMP hosts a broad range of mobile media and offers a broad range of mobile billing services with advanced royalty reporting and a comprehensive customer management interface. The platform may be white labelled by partners.
Mobile Marketing comes of age
Mobile marketing is rapidly becoming an essential part of any brand’s overall marketing strategy. Mobile services such as sms alerts and sms marketing are in common use and are helping companies to communicate directly with their customers for the first time since the rather hit-and-mostly-miss of email marketing. Innovative mobile technologies and creative use of these technologies are taking leading brands into a whole new direct relationship with their customers.
Potential in the mobile market
We are ahead of the curve in mobile marketing and its generally agreed that this curve will follow a similar profile to the growth of the Internet; ecommerce, advertising, banners/affiliate, SEO, PPC.
- In 2007 there were over 1.6 billion reverse billed SMS messages.
- Click-enable - 90% of all advertising is offline.
- 700 million of these were responses to short codes.
- Both of these figures are expected to double in 2009.
Growth
- Projected World-wide spending on mobile brand advertising will exceed $3.6 billion in 2011, up from $123.8 million in 2006.
- Proportion of mobile branding to mobile direct response marketing will follow a similar path as the proportion seen in the online World.