Glossary

"A glossary is an alphabetical list of terms in a particular domain of knowledge with the definitions for those terms. Traditionally, a glossary appears at the end of a book and includes terms within that book which are either newly introduced or at least uncommon."

This glossary covers terms and definitions used in marketing, advertising, mobile marketing, mobile advertising, mobile image recognition, mobile augmented reality and the technologies and innovations associated.

Click on the word to see its definition.

Algorithm

A set of ordered steps for solving a problem, such as a mathematical formula or the instructions in a program...

Augmented reality

Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time...

Image recognition

The classical problem in computer vision, image processing and machine vision is that of determining whether or not the image data contains some specific object, feature, or activity...

Mobile data services

The classical problem in computer vision, image processing and machine vision is that of determining whether or not the image data contains some specific object, feature, or activity...

Short code

Short codes, also known as short numbers, are special telephone numbers, significantly shorter than full telephone numbers, which can also be used to address SMS and MMS messages from mobile phones or fixed phones...